KakaoTalk: how to leverage it for marketing in Korea
KakaoTalk is used by about 91.2% of the Korean population: it is extremely important to know and leverage this platform in your Digital Marketing strategy. Since it was designed specifically for the Korean market, it is the perfect place to promote your brand. The SNS landscape in Korea is different from that in the West. […]
LEGGI TUTTO
How and why you should use Naver for business
Why should you use Naver for business? Well, it is the most widely used search engine in Korea and therefore the best tool to easily reach your target audience in this country. South Korea is one of the most connected nations in the world: in 2022, Internet penetration among the population reached 98%. Cell phone […]
LEGGI TUTTO
Valentine’s Day: there are 5 lovers’ celebrations in China
In China, there isn’t only Valentine’s Day, but a total of 5 celebrations for lovers! Numbers are of vital importance in the Chinese culture. The 7th day of the 7th month of the lunar calendar represents an important holiday, the one of lovers! Also known as 七夕节 (Qīxī jié), meaning Feast of the Seventh Night, the […]
LEGGI TUTTO
Douyin and TikTok: all you need to know about their differences
Lately, we have all heard about the Douyin and TikTok Apps. If the former name should tell you little, at least the latter is certainly familiar to you. This is because the two apps we will discuss in this article have been one of the hot topics of 2020. The reason? They have seen a […]
LEGGI TUTTO
Colors in China: a guide to their meaning and tips for marketing
Knowing the meaning of colors in China is crucial for brands selling in this market. In fact, colors in China are linked to cultural aspects that can positively or negatively influence marketing campaigns. When targeting a foreign market, the first choice concerns the type of approach you want to take: global or local. It is […]
LEGGI TUTTO
Chinese numbers: a guide to their meaning for your marketing strategy
The secret of marketing is the attention to detail. Paying attention to the meaning of Chinese numbers is one of them. In fact, every culture has symbols of good or bad omen. They can affect everyday life as well as purchase choices. This is because culture in China still deeply influences daily life. Therefore, choosing […]
LEGGI TUTTO
Baidu My Business: a must have for location marketing in China
In this article you will discover what Baidu My Business is and how it can be useful for your business. Baidu is China’s leading search engine, the equivalent of Google for us Westerners. And as such, it is a great tool to increase the visibility and credibility of businesses in the eyes of Chinese consumers. […]
LEGGI TUTTO
The main platforms for cross-border e-commerce in China in 2022
Nowadays, the world of cross-border e-commerce platforms in China is more open than ever to foreign brands that want to sell Beyond the Wall. Thanks to more precise guidelines compared to the ones in the past and a steady growth in the size of the industry, over the past few years Chinese cross-border e-commerce has […]
LEGGI TUTTO
The new data protection law: what is changing in China
China, which is perfectly integrated into the global technological landscape, after updating its Data security law and Cyber-security law in 2017, is focusing on its data protection system. Just last August, on the 20th, the Standing Committee of the National People’s Congress approved the PIPL, Personal Information Protection Law. This new privacy law will come […]
LEGGI TUTTO
Digital Marketing Korea: download the 2022 guide
Digital Marketing in Korea is stimulating and fast-paced as is the Korean market, one of the new export frontiers in Asia. With nearly 52 million inhabitants and a GDP growth of 4.1%, South Korea is one of the most interesting countries in the APAC region. Indeed, it has always been a trend-setter for all neighboring […]
LEGGI TUTTO