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Double Eleven 2023: The Most Effective Strategies for Brands

    Double Eleven, also known as 11.11, stands as the most important event in the landscape of shopping festivals in China and beyond. In 2023, total sales across major online platforms reached 1.139 trillion yuan (about 148 billion euros), marking an increase of 2.1% from the previous year. Notably, brands on Tmall and Taobao […]

KakaoTalk: how to leverage it for marketing in Korea

KakaoTalk is used by about 91.2% of the Korean population: it is extremely important to know and leverage this platform in your Digital Marketing strategy. Since it was designed specifically for the Korean market, it is the perfect place to promote your brand. The SNS landscape in Korea is different from that in the West. […]

How and why you should use Naver for business

Why should you use Naver for business? Well, it is the most widely used search engine in Korea and therefore the best tool to easily reach your target audience in this country. South Korea is one of the most connected nations in the world: in 2022, Internet penetration among the population reached 98%. Cell phone […]

Valentine’s Day: there are 5 lovers’ celebrations in China

In China, there isn’t only Valentine’s Day, but a total of 5 celebrations for lovers! Numbers are of vital importance in the Chinese culture. The 7th day of the 7th month of the lunar calendar represents an important holiday, the one of lovers! Also known as 七夕节 (Qīxī jié), meaning Feast of the Seventh Night, the […]

LIVE STREAMING IN CHINA AND KEY OPINION LEADERS

Live streaming in China has revolutionized the digital landscape in recent years. This growth increased with the lockdown due to the Coronavirus emergency. Live streaming has become a real mass phenomenon, exploited widely by brands and KOLs (Key Opinion Leaders). So let’s see how it can also be used by international companies to promote and […]

Douyin and TikTok: all you need to know about their differences

Lately, we have all heard about the Douyin and TikTok Apps. If the former name should tell you little, at least the latter is certainly familiar to you. This is because the two apps we will discuss in this article have been one of the hot topics of 2020. The reason? They have seen a […]

10 PLATFORMS TO SELL YOUR PRODUCTS IN CHINA

If you are wondering how to sell online in China, you are in exactly the right place. In fact, we thought we would offer you the list of 10 platforms that can guarantee your products’ entry into the Chinese market. In fact, China’s is the largest e-commerce market in the world. Chinese consumers prefer to […]

Colors in China: a guide to their meaning and tips for marketing

Knowing the meaning of colors in China is crucial for brands selling in this market. In fact, colors in China are linked to cultural aspects that can positively or negatively influence marketing campaigns. When targeting a foreign market, the first choice concerns the type of approach you want to take: global or local. It is […]

MOSCHINO CHOOSE TRIBOO AND EAST MEDIA TO DEBUT ON TMALL

China is the world’s top country for online sales, and more and more companies are relying on e-commerce. These include major names in the fashion world such as Moschino, which has chosen Tmall as its online showcase to reach Chinese consumers. Already present in the Luxury Pavilion, the exclusive invitation-only section of Tmall, the Italian […]